Saturday, March 7, 2026

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8:30 AM – 10:00 AM

Meet & Greet
Kick off the day with networking, coffee, and light refreshments.

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10:00 AM – 11:30 AM

John Hosek - AIFD, PFCI, CAFA, CF 

Sponsored by Teleflora
Program: “Simple To Spectacular”  

Where simple becomes spectacular!
Discover innovative floral techniques, elevated design mechanics, and fresh concepts you can apply immediately to elevate your services and impress your clients.

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12:00 PM – 2:00 PM

Lunch & Networking
Enjoy a delicious lunch sponsored by FTD and connect with fellow floral professionals.

During lunch, Kate Penn of the Society of American Florists will present a timely State of the Floral Industry overview—offering valuable insights into current trends, challenges, and opportunities shaping our business today.

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2:30 PM – 4:00 PM (Two Concurrent Sessions)

• Business Seminar – Strategies to grow and elevate your floral business.
 

• Pre-Registered Hands-On Workshop with John Hosek – Limited spots available; transform your skills through an interactive design experience.

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Sunday, March 8, 2026

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8:30 AM – 10:00 AM

Meet & Greet
Start the day with networking, coffee, and light refreshments.

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10:00 AM – 11:30 AM

Michael Derouin -  AIFD, AAF, PFCI
Program: "The WHY behind the WOW”

Unlock the elements and principles of design that elevate your artistry, strengthen your creative decisions, and ensure your work commands attention..

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12:00 PM – 2:00 PM

Lunch & Networking
Enjoy a delicious lunch and connect with fellow floral professionals.

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2:30 PM – 4:00 PM (Two Concurrent Sessions)

• Business Seminar –

Join an intimate round table business discussion with local floral industry leaders
Terri Krisavage, John Tornatore, and Heather Potter Moss.

This candid, conversation-driven panel will dive into the topics florists actually care about:

• 💰 Profitability & pricing strategies

• 📱 Social media that converts (not just looks pretty)

• 🌿 Design tips, mechanics, and workflow efficiencies

• 🧠 Lessons learned, mistakes made, and what’s working right now

Expect honest insights, actionable takeaways, and an open forum for questions, collaboration, and shared experience—because our industry grows stronger when we learn together.

• Pre-Registered Hands-On Workshop with Michael Derouin – Limited spots available; elevate your skills through an immersive design experience.